The book ‘Desperately seeking Shahrukh- India’s lonely young women and the search for intimacy and independence’ by Shrayana Bhattacharya encapsulate the fantastical myth Indian women have because of him. Though the book covers the interconnection of money and love quite well, it paints the picture of ‘Desired Love’ of these Indian women from multifaceted socio-economic backgrounds too. For these women, Shahrukh is an idea, a dream and a wholesome package that fits well into their ideals. Post-liberalisation, he emerged as a superstar representing everything they wanted. He is far from their reality but still manage to unite them with all his charms and smile.
Living in a society where women are judged on so many grounds, expected to fit in certain roles and where freedom is just a superficial facade he seems like a perfect escape from the men who ought to be their own Shahrukh.



